About Hidden Lotus
A global luxury travel representation company founded in 2005, dedicated to connecting extraordinary hospitality brands with Asia's most discerning travellers.
Our Story
Hidden Lotus was founded in 2005 with a singular vision: to provide the world's most luxurious and alluring travel brands with a bespoke gateway into Asia's high-net-worth traveller market.
Over the past 20 years, we have grown from a single Singapore office into a leading representation company with a team of 82 specialists across 12 Asian markets. We are proud to represent over 80 iconic hotel brands, including Cheval Blanc, Armani, Belmond, Oetker Collection, Chiva-Som, COMO Hotels & Resorts, and many more.
We do not act as travel agents and do not take bookings. Instead, we function as an extension of our clients' own sales and marketing teams — inspiring travellers, media, KOLs, and trade partners to book directly with or write about our clients.
Year Founded
Team Members
Markets
Leadership
Our leadership team brings decades of combined experience in luxury hospitality, sales, marketing, and public relations across Asia and beyond.
Founder & CEO
Co-Founder & Director of Sales, China
VP Operations
Regional Director of Sales
Why Choose Us
One of the few Asia-based agencies focused exclusively on luxury hospitality, offering integrated sales, PR, and marketing under one roof.
We first understand your business needs, then deliver customised solutions combining sales, media, and marketing in any configuration.
Deep senior-level connections across trade organisations, airlines, tourism boards, exhibition bodies, and luxury brand partners.
As Asia market experts, we provide comprehensive guidance to help hotels and resorts maximise their impact in each market.
We believe deep knowledge of competitor activity, offers, and pricing is essential to shaping your strategy.
We proactively source creative opportunities for our clients, keeping a close eye on current and future trends.
We work closely with representation agencies worldwide, collaborating to maximise shared opportunities.
Annual plans, monthly reports, and regular calls. We understand the importance of ROI tracking and provide relevant tools.
Client Voices
"It is a true privilege and honour to be represented by Hidden Lotus in Asia for both Sales & PR activities."
VP Sales, Oetker Collection